Digital Marketing Director (FMCG, 380K)

Our client, a leading global FMCG company, is looking for a Digital Marketing Director.

This role is a senior leadership position responsible for developing and implementing a holistic digital and media strategy across all commercial functions. The ideal candidate will be a skilled digital evangelist with a strong business and commercial background, capable of driving digital transformation and measuring tangible business results.

Job Description:

· Establish, build, and oversee a comprehensive digital commerce framework, with a focus on omnichannel integration, data-centric strategies, and enhanced customer experiences across all digital touchpoints.

· Drive the enhancement of team competencies by designing and executing robust programs to elevate employee digital proficiency.

· Orchestrate the end-to-end integration of marketing and sales functions through the deployment of unified digital strategies.

· Formulate and implement cross-functional digital and media initiatives, including the management of associated resources and budgetary allocations.

· Translate high-level digital brand imperatives into a clear, quarter-by-quarter strategic roadmap for implementation by brand teams.

· Collaborate on the annual marketing and advertising planning cycle to co-create and align on the overarching digital and media strategy.

Requirements:

· 10+ years of experience in digital and marketing, with a focus on FMCG.

· Demonstrated ability to drive business growth and quantifiable results

· A strategic and innovative thinker with a proven track record of bringing new digital businesses from concept to launch.

· Deep expertise in digital transformation, including a strong understanding of marketing and advertising technology.

· Exceptional leadership and communication skills, with the ability to motivate teams and simplify complex digital concepts for all stakeholders.

· Fluent in both English and Thai.

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.