Marketing Strategy Consultant, Contract

Key Responsibilities:

• Plan and develop campaign and product strategies tailored to high-value customer segments for a major financial client in Thailand.
• Lead campaign planning and design, including structuring offers and engagement mechanics that resonate with affluent customers, supported by data-driven insights.
• Manage projects by coordinating internal teams and external partners, overseeing dependencies, and proactively resolving challenges to ensure successful campaign execution.
• Monitor and optimize campaign performance using analytical insights to refine strategies for maximum impact.
• Establish and maintain tracking frameworks, conduct post-campaign evaluations, and derive insights to inform future initiatives.
• Develop business models to assess and validate core product offerings, including profitability analysis.
• Stay updated on market trends and competitor activities, leveraging insights to enhance campaign relevance and maintain a competitive advantage.
• Present campaign results and strategic recommendations to senior stakeholders, translating complex analyses into actionable insights.

Requirements:

• Bachelor’s degree in Business Management, Marketing, Economics, Finance, or related fields; a master’s degree is a plus.
• At least 6 years of experience in roles such as campaign manager, marketing manager, partnership manager, management consultant, or strategic planner.
• Strong analytical skills with the ability to interpret complex data and identify growth opportunities.
• Proven experience in end-to-end campaign management, including planning, execution, optimization, and post-campaign evaluation.

Argyll Scott Asia is acting as an Employment Business in relation to this vacancy.