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Head of PR

  • Location: Bangkok
  • Salary: Negotiable per annum
  • Job Type:Permanent

Posted 3 months ago

  • Sector: Sales & Marketing
  • Function: Marketing
  • Contact: Pear Soowit
  • Start Date: ASAP
  • Expiry Date: 28 December 2023
  • Job Ref: JN -112023-482718

Key Responsibilities:

  • Develop and implement strategic PR plans to elevate brand visibility, secure positive media coverage, and enhance product awareness within the beauty market.
  • Foster and nurture relationships with prominent media outlets, influencers, and key industry stakeholders to secure impactful media placements and valuable partnerships.
  • Lead the creation and dissemination of compelling press releases, media kits, and other PR materials, effectively conveying our brand's narrative and key messages.
  • Supervise and orchestrate PR events, press conferences, product launches, and promotional activities to optimize media exposure and increase brand engagement.
  • Monitor and analyze media coverage, industry trends, and competitor activities, identifying opportunities and promptly addressing potential reputation issues.
  • Collaborate closely with the marketing and social media teams, ensuring alignment of PR strategies with broader brand campaigns and initiatives.
  • Serve as the primary spokesperson for the beauty business, handling media inquiries, interviews, and crisis communications with grace and professionalism.
  • Provide leadership and guidance to the PR team, cultivating a collaborative and innovative work environment that fosters results and continuous improvement.

Requirements:

  • Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
  • Proven track record of at least 8 years in PR, with significant experience in the beauty industry.
  • Exceptional written and verbal communication skills in English.
  • Strong network of media contacts and influencers within the beauty and lifestyle space.
  • Demonstrated success in executing strategic PR campaigns that have positively impacted brand visibility and sales.
  • Ability to manage multiple projects simultaneously and meet tight deadlines.
  • Creative thinker with a proactive approach to PR initiatives.
  • Strong leadership and team management skills.
  • Excellent English and Native Thai speaker

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.