- Develop and implement strategic PR plans to elevate brand visibility, secure positive media coverage, and enhance product awareness within the beauty market.
- Foster and nurture relationships with prominent media outlets, influencers, and key industry stakeholders to secure impactful media placements and valuable partnerships.
- Lead the creation and dissemination of compelling press releases, media kits, and other PR materials, effectively conveying our brand's narrative and key messages.
- Supervise and orchestrate PR events, press conferences, product launches, and promotional activities to optimize media exposure and increase brand engagement.
- Monitor and analyze media coverage, industry trends, and competitor activities, identifying opportunities and promptly addressing potential reputation issues.
- Collaborate closely with the marketing and social media teams, ensuring alignment of PR strategies with broader brand campaigns and initiatives.
- Serve as the primary spokesperson for the beauty business, handling media inquiries, interviews, and crisis communications with grace and professionalism.
- Provide leadership and guidance to the PR team, cultivating a collaborative and innovative work environment that fosters results and continuous improvement.
- Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
- Proven track record of at least 8 years in PR, with significant experience in the beauty industry.
- Exceptional written and verbal communication skills in English.
- Strong network of media contacts and influencers within the beauty and lifestyle space.
- Demonstrated success in executing strategic PR campaigns that have positively impacted brand visibility and sales.
- Ability to manage multiple projects simultaneously and meet tight deadlines.
- Creative thinker with a proactive approach to PR initiatives.
- Strong leadership and team management skills.
- Excellent English and Native Thai speaker
Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.