Head of Modern Trade (FMCG, Budget 300k-450k)

Our client is a leading global company in the FMCG industry, and they are looking for an experienced Head of Modern Trade to lead their commercial growth in Thailand. This is a senior leadership opportunity for a commercially driven professional with strong experience in Modern Trade, Key Account Management, and customer strategy.

Key Responsibilities

• Lead and execute the overall Modern Trade strategy to drive sustainable sales and profitable growth.
• Develop and maintain strong relationships with key retail customers and senior stakeholders.
• Lead Joint Business Planning (JBP) and annual business planning with strategic customers.
• Develop customer strategies covering assortment, pricing, promotion, distribution, and in-store execution.
• Lead commercial negotiations and manage key customer agreements and trading terms.
• Drive sales performance, customer profitability, and effective trade investment management.
• Analyze market trends, customer performance, category insights, and competitive activities to identify new growth opportunities.
• Work closely with Marketing, Finance, Supply Chain, Category, and other cross-functional teams to ensure strong execution.
• Lead, coach, and develop the Key Account team.
• Provide strategic commercial insights and recommendations to senior management.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field.
• 10+ years of experience in FMCG, Consumer Healthcare, Health & Hygiene, Personal Care, or related industries.
• Strong track record in Modern Trade / Key Account Management in Thailand.
• Experience managing total modern trade channels including hypermarket, supermarket, CVS and OTC.
• Experience managing major retail customers and developing long-term customer partnerships.
• Strong commercial expertise in JBP, negotiation, trade investment, sales planning, and customer P&L.
• Proven people management and leadership experience.
• Strong analytical, strategic thinking, negotiation, and stakeholder management skills.
• Good command of English and Thai.

If you are interested in exploring this role further, please send your resume to Munlika Jaiwattanasawat at [email protected] or call directly on +66988899000 for a confidential discussion.

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.