Head of Sales (FMCG packaged beverage and food)

An international FMCG packaged food and beverage organisation is looking for an experienced Head of Sales, Singapore (& Southeast Asia) to join its Singapore office.

Reporting to the Zone President, the role will lead the Singapore (and SEA) commercial agenda, with accountability for accelerating profitable growth, strengthening strategic customer partnerships and building the commercial foundations required for the next phase of scale in the modern trade channels.

This is a hands-on leadership role for a commercially sharp, results-driven leader with deep customer and market knowledge. The successful candidate will be comfortable operating in a lean environment, making disciplined commercial choices and consistently delivering strong returns from available resources.

Key Responsibilities

• Own the Singapore (and SEA) commercial strategy and growth plan, with P&L accountability across revenue, profitability, market share, distribution and channel performance
• Lead strategic relationships across Modern Trade and key grocery channels, including major retailers such as FairPrice and DFI Retail Group, covering key account management, negotiations, Joint Business Planning and trade investment
• Shape and execute go-to-market, route-to-market, channel, pricing and promotional strategies to grow penetration, distribution, market share and profitable revenue
• Drive rigorous commercial management across forecasting, trade spend, customer profitability, ROI and performance KPIs, working closely with Marketing, Trade Marketing, Finance, Supply Chain and Operations
• Build and lead a high-performing commercial team, raising execution standards while operating effectively within a lean and entrepreneurial environment

Key Requirements

• 12+ years of progressive sales and commercial leadership experience within FMCG packaged beverages and/or food
• Deep experience across Singapore Modern Trade / Key Accounts, with established knowledge of major customers including FairPrice and DFI Retail Group; SEA markets exposure is strongly preferred
• Proven track record of growing market share, distribution, revenue and profitability, supported by clear and measurable commercial results
• Strong commercial and financial acumen across P&L management, pricing, promotions, trade investment, forecasting, customer profitability and ROI management
• Resourceful, entrepreneurial and highly execution-oriented, with demonstrated ability to outperform in lean or resource-constrained environments while building and developing strong teams

Argyll Scott Singapore Pte Ltd
EA License No. 16S8105
Liew Foo Kin
EA Reg No: R1982421